Parents and kids still have the chance to get their hands on the remaining rare Little Treehouse collectable books before Coles closes the chapter in a few weeks.
Nationally, there are 60 super rare pocket-sized books to be found, and Coles is offering a golden reward for finding one.
Shoppers who find one of the rare mini collectables will have the opportunity to win a Kobo H2O eReader and an exclusive gold version of the new 130-Storey Treehouse book by Andy Griffiths and Terry Denton launching later this year.
The much-loved Treehouse series — which has captivated the imagination of kids and their families nationwide — has proved to be Coles’ most successful collectable program to date.
“We have seen unparalleled customer participation with nearly 75 per cent of customers collecting the pocket-sized books — that’s more than Coles Fresh Stikeez and Little Shop 2,” Coles chief marketing officer Lisa Ronson said.
“As part of our commitment to being Australia’s most sustainable supermarket and exploring different ways to reduce our environmental impact, we made a big change to our collectable campaign this year to make sure the paper and packaging is 100 per cent responsibly sourced and recyclable because we know how important this was for our customers.”
Coles is also giving back to families in remote Indigenous communities through its partnership with the Indigenous Literacy Foundation (ILF).
The supermarket giant will be donating 10,000 books through ILF to remote indigenous communities to help make a difference to the lives of Indigenous families in communities where there are no libraries or bookstores.
“We’re proud to partner with Coles to be able to supply books to kids in remote Australia who have few to no books and whose opportunities to visit a bookshop or a library are very limited,” ILF executive director Karen Williams said.
“It’s hard for us to imagine but a library or bookshop can be up to 9-15 hours away from many remote communities themselves and the challenges to literacy are huge.”
LIST OF CLAIMED GOLD RARE COLLECTABLES LOCATIONS